Explora NYC is a year-long marketing campaign that will drive awareness for the wonderful aspects of Washington Heights and Inwood including cultural institutions, historical sites, parks, local businesses and events. ExploraNYC has partnered with elected officials, city agencies, local merchants and corporate sponsors to launch this initiative.
How will ExploraNYC Work?
ExploraNYC will drive traffic and create tourism to Northern Manhattan through events and a marketing campaign that will include traditional advertising (TV, Radio, Print) as well as online advertising (website, email marketing and social media). It will also create branded materials which include the following:
Outdoor Advertising – Light pole banners placed along Broadway; 168th St, 181st St, Dyckman St, and 207th St.
Promotional Materials — Explora branded tote bags and buttons.
Printed Materials — More than 60,000 maps will be distributed throughout NYC
For more information, continue here….
By the way, much of this website, including the calendar section and the business directory, is powered by GoNorthNYC.com, so don’t be surprised if you click a link and you’re brought to that site as well. We hope you enjoy all the programming and fun we have prepared for you and we look forward to your participation and feedback!